Product Design Brand Strategy Crowdfunding E-commerce Hardware

Motus Vis Inc. (formerly Motus Vis d.o.o.)

Baggizmo — The bag that wears your tech.

The next frontier in wearing tech.

Fashion-tech EDC bag designed for the modern tech professional. 7 crowdfunding campaigns. $890K raised. 12,000+ units shipped to Asia, Europe, and the United States.

$890K
Raised
7
Campaigns
12K+
Units shipped
4
Awards
01
The Problem

Your pockets are ruining your suit.

The modern tech professional carries a laptop, tablet, phone, cables, and accessories daily. Generic bags are either too corporate or too casual. Nothing was designed specifically for the person who lives at the intersection of technology and style.

Origin: A crushed tablet in a standard messenger bag triggered a multi-year development process that redefined what an EDC bag could be.

02
The Product

Engineering meets fashion.

Baggizmo achieves slim-fit engineering through extreme material density: 12 layers within roughly a single centimeter of cross-section. Full load, no lateral lean — the bag does not collapse or shift when you carry everything you need for the day. Manufactured entirely within the European Union, with NFC integrated into the front upper pocket and compartments dimensioned around real devices.

12
Material layers
within 1 cm cross-section
30+
Fabric parts
individual components
90
Manufacturing actions
per unit
Made in EU
Origin
Belgian straps · Croatian assembly
Integrated
NFC
front upper pocket
Device-specific
Pocket design
optimized dimensions
Full load
Slim-fit
no lateral lean

Belgian straps, Croatian assembly — “Made in EU” as a quality signal for global markets competing against mass-produced alternatives.

Anti-static handling and pocket tolerances protect the NFC module in transit; every compartment was designed for what goes in it, not for generic “one size fits all” clutter.

03
Brand & Identity

A brand built from strategy, not aesthetics.

The name Baggizmo combines “bag” and “gizmo” — product and naming strategy rooted in target audience research. It communicates the idea of a bag built for the devices you actually carry.

Visual identity uses refined, sophisticated lines that mirror the bag’s precision engineering. Positioned at the intersection of fashion and technology — for people who refuse to choose between how it works and how it looks.

“The next frontier in wearing tech.”
Ladislav Jurić
Product concept, naming, development
Izvorka Jurić (Design Bureau Izvorka Jurić / Dig Studio)
Naming, brand strategy, branding, creative direction
Manufakturist (Matea Bronić, Mia Bogovac, Maša Milovac, Kristina Volf)
Product design, development
SENJOR / Vanja Blumenšajn
Slogan, creative communication
Mladen Šarić
Photography
Stela Kovačić
Pictograms, illustration
Ivan Goran Žunar
Brand animation, video, GIFs
Luka Vucic
Kickstarter video
Matija Tolić
Web development
Tatjana Bartaković
PR
04
Packaging

Packaging that doesn’t become waste.

Modular inner and outer packaging system. Anti-static inner bag protects the NFC chip during transport (zip system adds an air buffer). Outer packaging is a branded textile bag with multiple uses — storage for the bag when not in use, or repurposed by the customer. Packaging that earns its place after unboxing.

Inner packaging
Anti-static protection and air buffer for global shipping and retail handling.
Outer packaging
Branded textile bag — reusable after unboxing instead of single-use waste.
Supporting elements
Declaration card, materials story, usage and care instructions. Detachable — configured for e-commerce (inside package) or retail (attached to outer packaging).
05
Crowdfunding

$44,000 in 443 decisions.

The 2015 Kickstarter campaign was the first of seven. Each campaign refined the system. The Baggizmo playbook became the foundation for the Crowdfunding Momentum Kit (CMK).

Kickstarter — June 2015 Indiegogo InDemand after close
>20%
First 24 hours
of goal funded
$44K
Final total
raised on Kickstarter
443
Backers
individuals
$890K
Total raised
across 7 campaigns
12,000+
Units shipped
globally
Featured in
MashableDesignboomFashNerd

After Kickstarter closed, Baggizmo moved into Indiegogo InDemand — extending reach to a second platform audience. This two-platform pattern became part of the CMK playbook. This was the first of 7 campaigns; the systems built here became the foundation for the Crowdfunding Momentum Kit.

06
Distribution

From Zagreb to the world.

International distribution across Asia, Europe, and the United States — retail and online. The campaign served as global market validation and launch vehicle at the same time.

07
Recognition

The industry noticed.

Behance Featured Project — Product Design
2017 · International
Elle Style Award Croatia — Product Design
2017 · Croatia
Zagreb Design Week — Exhibition
2016 · Croatia
Croatian Designers Association — Complete Project 15/16
2016 · Croatia
08
Legacy

The system behind the campaigns.

Baggizmo wasn’t just a product — it was the proof of concept for a complete crowdfunding and e-commerce operating system. Seven campaigns. Every mistake made once. Every lesson productized into a replicable framework.

Still running. Still shipping.

Baggizmo is live. getbaggizmo.com continues to operate with the full e-commerce and operational infrastructure built across seven campaigns.

Visit getbaggizmo.com →